In contrast to the conventional methods of retail, a basic ecommerce store can be set up in a few clicks. There are a lot of ecommerce platforms such as Shopify, Squarespace from where you can use some pre-made templates to design your own store. The platform looks after the hosting, maintenance, PCI compliance, etc. Other marketplaces such as Amazon or eBay need that you set up an account with them before you can begin to sell. A number of SaaS-based ecommerce platforms exist and have made the selling process quite realistic as well as simple for businesses.
Setting up an ecommerce business costs less than setting us a brick and mortar store. Most online marketplaces and ecommerce sites have a free sign-up. They normally take a small fee, charged as a percentage of the sale, for allowing you to sell products on their platform. You can make use of drop shipping to obtain inventory without investing a huge sum. Social media, Google AdWords or organic search provide cost-effective ways of marketing your online business. You can manage the business on your own thereby avoiding payroll expenses. You can build your business as and when your sales grow
Shoppers Begin The Hunt Online
Prospective customers use digital channels a lot these days to locate products and services they need. Compared to 71% in the previous year, this year about 87% of shoppers started their search for a product online. Irrespective of whether they buy the product offline in a physical store, their search began online on a website like Amazon or eBay. Shoppers compare prices, brands, look into reviews, etc. when they search online for a product. Thus, it is important for a brand to have an online presence so as to reach their target customers.
Insight On Customer Data
Another benefit of selling online is that it is quite simple and easy to collect data, measure it and act on it. Selling online enables you to get your hands on first-hand data by way of tracking how customers interaction with your website. The data provides you with insights on how to improve customer experience and boost sales on your website. The availability to track customer interaction enables you to identify and perfect feedback loops of any actionable insights that will help you enhance your customer experience. All you need to do is ensure that you collect and act on this data in ethical ways and ensure that you protect it.
Reach Out To New Customers
As mentioned earlier, ecommerce selling has different formats. Every single channel has its own unique audience with whom sellers interact. An online site can assist a business to reach international shoppers as well. Social sites can help a business reach totally new demographics. Marketplaces such as Amazon give you a wider audience, and also help a business to identify niche markets. Marketplaces such as Etsy, Poshmark, Newegg, etc., catering to particular people who are on the lookout for specific products. The best part is that a business can use different online touchpoints to ensure that they interact with and engage many different audiences
Strategy For Content Marketing
Having a presence online enables your business to offer a lot of data about the products and services you offer your customers. A branded website offers the sellers a place to provide their customers with key content. Key product content consists of some detailed product descriptions, comparisons of products, availability of inventory in-store, and pricing. This information assists customers in their purchase decisions both while they shop online or whether they choose to buy in-store. an ecommerce website can be used to provide customers with a lot of data regarding the business or how to make use of the products they sell. Blog posts, as well as videos, can be posted on a website to offer a lot of helpful content regarding the usage of products or services.
Serving The Niche Markets
ecommerce helps businesses to cater to the needs of niche markets in an easier way. For instance, a rare coin collector will find it quite tough to get a seller. However, the internet has made this quite simple and easy. In case you cater to a niche market, it might be easier to sell your products online
Meet Customers At Their Location
Shoppers do not only turn to the internet to research about products they also make purchases online. ecommerce has made it quite easy for shoppers to purchase products anywhere and at any time. they can purchase products via Instagram Ads, or even mobile apps. ecommerce also provided a way for sellers to get rid of friction points and has made it easy for buyers to buy products they desire from any source, from anywhere