VR is the most widely known of these technologies. It is fully immersive, which tricks your senses into thinking you’re in a different environment or world apart from the real world. Using a head-mounted display (HMD) or headset, you’ll experience a computer-generated world of imagery and sounds in which you can manipulate objects and move around using haptic controllers while tethered to a console or PC.
AR overlays digital information on real-world elements. Pokémon GO* is among the best-known examples. Augmented reality keeps the real world central but enhances it with other digital details, layering new strata of perception, and supplementing your reality or environment.
MR brings together real world and digital elements. In mixed reality, you interact with and manipulate both physical and virtual items and environments, using next-generation sensing and imaging technologies. Mixed Reality allows you to see and immerse yourself in the world around you even as you interact with a virtual environment using your own hands—all without ever removing your headset. It provides the ability to have one foot (or hand) in the real world, and the other in an imaginary place, breaking down basic concepts between real and imaginary, offering an experience that can change the way you game and work today.
Mixed reality is a hybrid of VR and AR and aims to offer the best of both worlds. For instance, while it uses a headset just like VR, seeing through a translucent viewport or glass, it also projects visuals on top of our environment.
What makes MR stand out is its highly interactive aspect, and the realistic rendering of the projection it adds to our surroundings. Instead of depending solely on remote controllers or phone screens, we can interact with the immersive content using natural body and finger gestures.
Augmented Reality Services
DIGITAL GROWTH INDIA began its knowledge accumulation, practical experience in and understanding of mobile AR with Nokia’s MARA back in 2006. Today, we offer augmented reality app development services with the use of the high-quality 3D modeling tools as well as the latest and robust mobile AR platforms.
CAPABILITIES OF OUR AR APPLICATIONS:
Using the camera lens, our AR apps scan real-life surroundings and perceive them as an image on an XYZ coordinate system. The positioning of 3D models is based on the accurately calculated three-dimensional plane rules of this perceived image, which makes augmentations appear highly realistic and natural.
Along with the understanding of the scene, our AR apps can be trained to recognize specific 2D images and 3D real-life objects and augment them with the relevant text or model data on the device screen.
Common for all smartphones and tablets, GPS, gyroscope, and accelerometer allow our AR apps dynamically resize and calibrate augmentations on the screen as you and your device move around
With the help of smart light estimation algorithms, our AR apps can automatically adjust the lighting of the 3D model to naturally match that of the scene in the camera lens.
AR INTEGRATION SERVICES
We provide integration of AR apps’ back ends with your internal systems, regardless of the in-house solutions you use: ERP, CRM, PIM, etc. Our integration processes ensure fast 3D model retrieval from data storage, secure communication with your AR metadata storage and other related services, as well as synchronization of necessary user information with your CRM or other business software
CHALLENGES WE SOLVE
The biggest challenges in any AR app development process are connected with 3D content creation and maintenance as well as scene/object recognition training. We skillfully handle these tasks and provide content-rich and reliable AR solutions.
Whether you want an app that augments reality with 3D models or with overlaying textual data, we offer all-round assistance in implementing your AR app’s content. Our 3D designers create detailed AR models basing on photos, illustrations or even design sketches, while UI/UX designers plan the layout of the augmenting data to make it display conveniently on any mobile device.
Regular content updates and maintenance
It’s only natural for your app’s metadata, 3D model database or pool of images for auto-recognition to require changes and expansion over time. As we always look forward to steady and long-term cooperation, we offer a continuous update of your app’s content and help your app grow along with your business.
Scene and object recognition training
We ensure your app recognizes specific settings and objects in various conditions with equally high precision. However, the learning of our recognition algorithms doesn’t end with the release. While apps are being used, they gather new data that we tap in our update packages to make the apps even smarter.
Virtual Reality Development
Virtual Reality (VR) development services focus on the implementation of software that allows users interact with simulated environments. With its 31 years in software development and 24 years in 3D modeling, DIGITAL GROWTH INDIA delivers competitive VR software with high and fast user adoption.
OUR VIRTUAL REALITY DEVELOPMENT SERVICES:
We help you finalize both detailed and high-level VR software concepts as we:
Gather and analyze your needs.
Formulate technical requirements and features.
Help you choose VR equipment with your budget in mind.
We plan out an individual software architecture to ensure that your VR application will have:
When creating VR content, we apply such immersion-improving elements as:
Highly realistic visuals.
VR software development
Our large and experienced team of VR engineers delivers smooth VR experiences by:
Making use of motion/eye tracking and computer vision technologies.
Introducing intuitive interactivity and realistic sound acoustics.
Optimizing back ends for high-load VR processes.
To guarantee the quality of your VR application, our testing engineers:
Run unit tests.
Combine manual testing with automated tests.
Provide detailed test documentation.
VR software integration
We integrate VR software not only with VR hardware but also with any software applications including:
VR software support and evolution
We maintain and evolve your VR application to keep it competitive on the market.
Why DIGITAL GROWTH INDIA:
Secure and rewarding investment:
By conducting a feasibility study and free project estimation at the very start of cooperation, DIGITAL GROWTH INDIA makes sure your investments will yield return.
If needed, we can provide technical product management consulting to create a risk management plan and minimize any potential financial losses.
Use of advanced tech components:
Our cross-domain experience lets us include cutting-edge technologies in the VR applications we develop:
Artificial Intelligence (deep learning and natural language processing algorithms)
Eye tracking analytics
IoT (sensors, cameras, controllers, IoT gadgets)