We at DIGITAL GROWTH INDIA, SEARCH ENGINE OPTIMIZATION ( SEO )  Company in Delhi expertise in providing premium SEARCH ENGINE OPTIMIZATION ( SEO ) services. As the phrase suggests, SEO help in optimization of your website content with the help of keywords related to your business activity, which help search engines like Google, yahoo, Bing, Mozilla Firefox etc. to easily identify the nature of your business activity and its services and bring in traffic accordingly to your website that increases your reach to millions of consumers and promotes your brand worldwide. According to a recent study, 80% of user don’t visit the second page of the search engines and here the role of SEO comes into the image, SEO help in increasing organic or natural traffic on your website that helps you in increasing your existing consumer base.The main role of SEO is to rank your website higher on search engines that will increase the quantity as well as quality of traffic diverted on your website which helps your business overall growth.

In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

Benefits Of SEO

There are people searching for your products or services on search engines

SEO pulls-in quality traffic

SEO traffic is more likely to convert

SEO increases sales and leads

SEO can decrease your cost per acquisition

SEO does not involve any paid advertising

Top SEO rankings provide 24/7 promotion

SEO builds trust and credibility

SEO is a long-term strategy

SEO makes your customers more informed

SEO influences purchasing decisions

SEO increases your brand awareness and equity

SEO increases customer attribution or “touches”

SEO receives 90% more clicks than PPC

SEO can increase your website referrals

SEO is measurable

SEO drives offline sales

SEO is more cost-effective than paid advertising

Your competitors are using SEO to grow

SEO can give smaller businesses an edge over larger companies

SEO will help you gain market share

SEO will help you break into new markets

SEO increases the value of your business

SEO integrates all of your online marketing activities

SEO improves your overall marketing ROI

SEO is the best PR strategy

SEO will increase your social media followers

SEO will increase your email newsletter subscribers

SEO will increase your blog traffic

SEO improves your website’s click-through-rate

SEO improves your website’s time-on-site

SEO improves the safety and security of your website

SEO improves the speed of your website

SEO will improve the user experience of your website

SEO is growing

SEO is mobile

SEO will help you stand out

SEO is laser-targeted

SEO traffic is the real deal

SEO rankings last forever

SEO can eliminate cold-calling and other traditional strategies

SEO can double, triple, or quadruple your business

SEO can help you attract talent

SEO is Affordable

SEO is the smartest marketing investment you can make