Marketing is one of the major aspects in relation of growth and development of an enterprise. Marketing plays a key role to promote your business and establishing your brand/company reputation and it is the reason why marketing holds a prominent ratio of the service sector. Marketing covers many kind of practices like advertising, promotions, media, costumer relation and loyalty programs, discounts and deals etc. As the world is witnessing digital and technological era, everyone is shifting to digital platforms like websites and mobile phone applications for their business and social activity because of that digital marketing have emerged as one of the most important part of such activities. In simple term, digital marketing is promotion of your business and brand with the help of electronic medium, digital marketing is a vast concept and it covers all kind of marketing practice with its reach expanding to millions of internet users.